December 8, 2011

FLOS San Francisco launches at DZINE

DZINE is proud to announce the launch of the FLOS shop-in-shop.

On November 30th, 2011 Piero Gandini, owner of Flos, together with Ron Gilad, designer of the "Piercing" fixture, were in San Francisco for the unveiling of the first installation of Soft Architecture in the US.


FLOS is showcased at DZINE in a dedicated space and throughout the floor, as well as exhibited in the central window where a FLOS display will be curated by a local Bay Area designer on a quarterly rotation. The inagural window is designed by San Francisco based Nicole Hollis Design.

Classic FLOS lights such as Arco, Taraxacum, and Toio by Pier Giacomo and Achille Castiglioni, as well as new favorites Ktribe by Philippe Starck, Glo-Ball by Jasper Morrison, and Skygarden and Zeppelin suspension lights by Marcel Wanders, are just some of the products featured in the showroom.

Along with a wide range of residential lighting, DZINE will showcase several unique and innovative lights appropriate for contract and hospitality settings. FLOS' Soft Architecture line features lighting that seamlessly fuses with the surrounding architecture. Created using an innovative composite material which is both light weight and high strength, Soft Architecture delivers performance, durability and perfect integration with normal plasterboard false ceilings. It also complies with the latest international safety and eco-compatibility regulations. Wall Rupture by Thierry Dreyfus, Wall Piercing by Ron Gilad, and Spun by Sebastian Wrong are some of the stunning Soft Architecture products that are on display.

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