June 12, 2012

Gensler SF Curates FLOS Window Display at DZINE


5.30.12 | San Francisco, CA | DZINE, San Francisco’s leading retailer of high-end, modern furniture, is pleased to announce a new window display curated by Gensler SF in the FLOS section of the showroom. Collin Burry, Principal at Gensler SF, led the team and selected FLOS’s new Minikelvin LED lamp, designed by Antonio Citterio, for the display entitled “Light, Liberty and the Pursuit of Happiness.” The design represents the political ideal of the Republican and Democratic parties working together to lead the country more efficiently.

“DZINE, FLOS and Gensler help put the symbols of the political parties, elephant and donkey, head to head in a big ol’ bipartisan smooch,” said Burry. “What better way to illuminate this lovely union than a heart of Minikelvins, a light source for all no matter your affiliation.”

The Minikelvin LED lamp is a pint-sized version of FLOS’s best-selling Kelvin LED lamp by Antonio Citterio. Featuring all of the technologically advanced aspects of its predecessor, the Kelvin LED, including an on/off switch with Soft Touch technology (touch sensor), light flow adjustment to 2 intensities (100%, 50% and 0%), an adjustable head and a fused aluminum alloy body in chrome, this mini version has an arm length of 11.81” and weighs just 1.76 lbs.

“We are thrilled to have Collin Burry and the Gensler SF team contribute this latest design to the FLOS window, incorporating FLOS’s Minikelvin LED lamp,” said Cardenio Petrucci, Co-owner of DZINE. “Gensler selected a very apropos theme for the display, which will be debuted prior to the anticipation of the presidential election.”

DZINE will unveil the new window display at a private event on Wednesday, May 30th, 2012 from 5:30-6:30 pm at their showroom (128 Utah St., at Alameda St.). Burry and other Gensler SF team members will be on hand at the event to answer any questions about the display.

Gensler SF team in front of their window display entitled “Light, Liberty and the Pursuit of Happiness.”

FLOS opened its San Francisco store inside the DZINE showroom in November 2011 with FLOS classics such as Arco, Taraxacum and Toio by Castiglioni, as well as new favorites such as the elegant Wallpiercing, part of the Soft Architecture line, the simplistic Lightspring and La Linea, and the inventive Miniteca table lamp, all designed by Gilad; the Ktribe by Philippe Starck; Glo-Ball by Jasper Morrison; Skygarden and Zeppelin suspension lamps by Marcel Wanders and, of course, Antonio Citterio’s Kelvin LED and Minikelvin LED lamps. The initial FLOS window display featured the Piani lamp by Ronan and Erwan Bouroullec and was designed by renowned interior designer Nicole Hollis.

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